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Archive for the ‘Uncategorized’ Category

Sticky Creativity

Monday, June 7th, 2010

I had my regular morning walk on Friday morning. Every morning either I walk, run or bicycle. If I run or walk then I spend the next half hour in the park stretching myself and trying out the new age methods like ‘Pranayam’ (that I find very powerfully tiring, but that’s a story for another day). Last Friday I picked up a ‘pinni’, a small green fruit that we used to pick from trees to shoot at other kids as a kid. I still have strange fancy for it and keep picking them up. I grabbed one and felt it all around my fingers and carried it back with myself. As I entered the elevator in my building I saw a small hole meant for a screw. I stuck that ‘pinni’ in there. It stayed there as a green blob, shining against the ageing elevator. It became the most attractive point inside.

On my second trip down the elevator I noticed that somebody had stuck a green chewing gum over my ‘pinni’, to hold it permanently in place. I felt guilty for having stuck the ‘pinni’ in the there in the first place. The gum won’t have been stuck had I not done it. Nevertheless, I decided to ignore it for the while and looked around to make sure that nobody noticed the guilt pang I was going through with the looks saying ‘All my stranger friends here, I assure you I have nothing to do with it. I hope you haven’t read my mind that I am lying.’

My third trip in the elevator; somebody had stuck a business card on the chewing gum. ‘Incredible, I thought.’

All those people who etch inside elevators, distract them with something else, and they will show how creative they are with other things as well. Our minds are always looking for that something which will grab our attention. Once our attention is grabbed, we love being creative, be it our jobs, our hobbies. An affluent society creates a lot of attention grabbers across its population. Good coffee joints are visually stimulating, you like a seat on the floor that’s surrounded with creativity and suddenly you are full of creative thoughts yourself. It’s contagious, like I stuck the ‘pinni’, somebody stuck the chewing gum, and then somebody else a business card.

However, like everything else, creativity has a shelf life. I saw today that the business card had come off for the chewing gum had dried. The chewing itself had been scraped at places, not professionally but by one of those who love to etch. And the ‘pinni’ itself wasn’t there. Somebody had picked it out, like the jewels from Shahjahan’s crown. The spot in the elevator looks like a ruin that looks as if it flourished in recent past. Like our Delhi, the beautiful monuments and the wonderful works of art slowly replaced by decrepit buildings, colorless slums and a monotone. People still go the Mughal buildings to etch their names, ‘creativity begets creativity’. As creative outlets go down for regular man (attention grabbers missing out from society), people resort to troubling white tourists (work of art and etching them) and numerous examples around NCR where people unknowingly maul public property.

We are still quite distant from harnessing the creative potential of our citizens. Until then, some of the creativity will keep the city intact, some will pull it apart*. I would like to experiment by putting on a huge white chart and welcome people to put down their thoughts on a street in a market. I am sure people will surprise me with their random thoughts.

 *1.        A beggar bending the railings on a pedestal to make a comfortable space for himself, is also creativity from his point of view.2.      Beggars switching between begging and selling goodies at crossings to increase their income. Lately I have noticed they are highly creative when it comes to selling, with gestures, tone and language. Some of them could definitely create excellent sales professionals given a chance. 3.      A Divider being broken down to create a new space for a U-Turn is creative for whoever thought it helps in someway. (It’s destructive for everybody else, people who constructed it, people who don’t use it. It’s relative.)4.      The Golden Quadrilateral has it’s barriers broken at numerous points. People who take their cattle out on grazing find it very difficult to cross the streets and hence broke the barrier down at points. You can’t stop livelihood for a farmer when you suddenly populate the country with infrastructure. You have to make provisions. Or let the locals be creative with resources. Similarly you suddenly find speed breakers on the National Highways while crossing small towns. They were never there in the master plan but have been put in by the local municipality.  

Quote Unquote - Paul Hawken - ‘Blessed Unrest’

Thursday, June 3rd, 2010

A piece from Paul hawken’s ‘Blessed Unrest’. From the pint of view of those on the streets, WTO was trying to pu the finishing touches on a financial autobahn that would transfer income to a small portion of the population in wealthy nations under the guise of trade liberalization. The assumptions that undergird market fundamentalism are so pervasive that they have become conflated with fat. IMF, World Bank, and WTO are populated by many macroeconomists who believe that there is no such thing as involuntary employment, because in their economic models demand always equals supply.  For true believers, markets are exquisitely calibrated mechanisms that always work perfectly; thus economics aberrations such as unemployment, poverty, or malnutrition must be caused by external factors. Because markets theoretically balanced demand and supply, imbalances are caused by regulations or restrictions. According to this logic, it is unions and high wages that cause unemployment, while poverty is the result of high taxes imposed on people who aren’t poor. In this upside-down world, idealism harms society and greed benefits the needy. Those who question the inevitability of supranational corporations to supply most of our material and employment needs are seen as our of step, if not nostalgic. But even the free market’s most articulate defender New York Times columnist Thomas Friedman, knows better: “The hidden hand of the market will never work without a hidden fist. McDonald’s cannot flourish without McDonnell Douglas. And the hidden fist that keeps the world safe for Silicon Valley’s technologies to flourish is called the U.S. Army, Air Force, Navy and Marine Corps.”

Humans -> Tubans (the final mutation)

Wednesday, May 19th, 2010

2007 I heard rafters on river Teesta (flows through Sikkim and West Bengal) concerned about a forthcoming dam.

May 2010 I see the dam being built at Sevok (next to Siliguri) and the construction is in full swing. Bye Bye white waters, another river lost after Bhagirathi.

The construction of dams one after another doesn’t bother me, it’s for a good human cause, and if in that measure rafters have to make a sacrifice, it would count towards the greater goal (even though the sacrifice is involuntary). What bothers me is the process in the cycle of evolution towards harnessing all possible resources towards survival. Let me elaborate.

A few decades from now no river in the world shall not have a dam, so any use of river other than farming is ruled out. Migration of fish shall be minimal, so another hundreds of species that thrive on migration will be wiped out. Sports like rafting and kayaking shall be limited to an artificial environment like the indoors arena in Dubai or an X-box environment.

Transportation will become even simpler. Cars will come without pedals and steering wheels, with automated driving mechanisms. Efforts required by my great –great-great-great-great grandchildren will be minimal.

Variety in food is already highly accessible without the need to hunt.

Telecommuting is high on the list of today’s executive (wishes for man always come true). A few officers senior in management (as qualified by Scott Adams) already work from home. They like taking vacations where spa is high on agenda (relaxation with minimal muscular movement). More machines are being sold that can be programmed to massage with the accuracy of women in Thailand. It got better and more expensive as Dutch versions.

The world is on the verge of celebrating its first ‘Happy Obesity Day’ shortly in respect of the Obese. Being obese is no longer a shameful act. Technology now does away with the need to not be obese. Being twenty kgs over-weight is now a benchmark set to being normal. Cars and airplanes are now extra-large. What were executive seats earlier are now regular passenger seats. Now only the workmen, janitors and custodians move, technology has eliminated the need for the rest to move altogether.

Wires connect to the brains now, tubes to the veins. X-box version ‘YYY’ is connected to the brain as an accessory with other essentials. Man now has a better chance of rafting, playing soccer and spotting a tiger, inspite of all the clutter in the physical world. The perceived world looks better as Human beings mutate to Tuban beings.

It shall be a pollution free Delhi for Tubans. The most successful Tubans shall be the ones whose ten generations have spent careers in IT and medical sciences, the rest is aesthetics. The future looks bright for India because all the dams, pollution, disappearing forests and animals eventually mean nothing, for our umpteenth generations from now the perceived world will be dam free. Thus shall be the next chapter to Darwin’s ‘Evolution of Man’ be written.

Let’s prepare to surrender to Tubans as we Humans find our spot next to Neanderthals.

Amar Singh’s journey (artist->politician->political artist->artist)

Tuesday, May 4th, 2010

Amar Singh, a flag bearer of Samajwadi Party slow-gunned ‘cycle par mohar lagao’. Inspite of hailing from Lucknow, I noticed him late one morning when he bailed Amitabh Bachchan out. I would almost always notice Subroto Roy for establishing ‘Sahara’ and the black and white culture. Here is what I thought about these people.

—1995

Amar Singh- ‘Pukka’ politician and a negative one for his affiliation with Mulayam Singh Yadav

Amitabh Bachchan- Superstar who carved his style with gems and stones

Subroto Roy- A ‘pukka’ businessman whose house I loved for all the creepers along the high walls

How has the perception changed over the last fifteen years?

—2010

Amar Singh- I had no idea that his affiliation with Amitabh Bachchan could bear any inkling for art as well. After he quit SP, he is now working in some films as well, one Malayalam, one Hindi and one Bengali, his deep rooted desire to be in art is only surfacing. He might be one of those cases who always wanted to be an artist in films but ended up being a political artist for some kind of a quick payoff, only around people who are not regarded well around the educated class (and yes I mean the likes of Mulayam Singh).

Amitabh Bachchan- still growing strong and experimenting often with movies like ‘King Lear.’

Subroto Roy- His acumen seems to have eroded. The old dog seems to be full of tricks that worked only two decades back. He couldn’t keep up his airlines. His recent acquisition of an IPL team could only be a saving grace. But still he is only trying to imitate what Modi did successfully. He might have entered too late.

Generalizing

My own perception seems to have changed about a lot of things. For instance, I saw myself living in USA after getting into an IIT. I did both but returned to my motherland. I wanted to be working with an investment bank. Did that and quit as well. I entered IT-BHU in 1998 and graduate in 2002. Ever since the journey lasted until 2007 when I returned to India to be walking on a path I had never even dreamed of until then. My vision for life had changed after 2007 and now as I stand here I feel that I don’t yet know myself properly. I used to hate socializing until sometime back, now I adore conversing with people. I am discovering myself every moment like water flowing down the Himalayas finding it’s way into the oceans. Even the conviction that ‘I know myself well’ is only a delusion, for the reference point changes every moment. Every moment something new is opening up inside me in the process of transaction with the outside world. I doubt if Nelson Mandela even after being put into quarantine for 27 years could say that there weren’t discoveries indoors (within himself). He interacted with silence and darkness.

Given now that I myself seem to have made such a long journey so far, tantamount to a reversal in polarity, how can I be so sure about my opinion of others?

Why should I then stick to my perceptions about Mulayam Singh, or Mayawati or whoever I don’t bear high opinions for? It’s highly likely that I am wrong, they are not what it seems. Like Amar Singh, a Mulayam might be a musician at heart, or Mayawati might be a poet in her mind. They seem to have hammered certain opinions about themselves, some were intentional, and some weren’t. They didn’t even want to correct the not intended ones as long as the overall package was serving the purpose. However at some point of time when the artist in each one of us seems to turn and kick for want of birth, a new Amar Singh is welcomed by the world.

I for myself refuse to take things for face value, for more often than not, what’s inside is always warm and lovable. Eventually in the world that seems to be running by opinionated machinery, there lies in each of us a human that wants to be loved and adored.

LSD what a dazzle!!!

Sunday, March 21st, 2010

LSD…brilliant script…outstanding performance…it felt as if a gang of Nasirs and Shabanas had come together straight out of theater…experimental and yet mesmerizing. The last time I felt blood rising in my guts was with SAW-I. Now, I am putting Babu aka ‘Dibakar’ next only to his highness ‘Richard Linklater’.

I talked to my cousin who grew up in the same neighborhood in Karolbagh where Dibakar grew up in Delhi and went to the same school. She asked me about my feedback on the movie. What could I say other than my girl friend did not like it. She hasn’t mentioned seeing it to anybody else. My brother who is also a photographer adored it and so did I. I know my parents won’t like it.

Dibakar might have a cult following like Linklater has with his experimental genre. For those who didn’t like LSD, too bad. For those who do, you will share walk towards wild creativity. Well done Dibakar.

http://www.dibakarbanerjee.com/

First I cursed and then I blessed the Satsangis

Sunday, March 14th, 2010

Radha Soami Satsang crippled the MG Road, Chattarpur area in Gurgaon and all office goers since Friday. Even on Sunday I had my escape today as I was riding my bicycle and not driving. My first thought, damn the ‘Satsangis’…even on a Sunday…my second thought ‘Awesome Satsangis’, we should do more of this. When people know it’s the Satsangis that have the traffic halted, they don’t mind being stuck as much as any other non-religious reason. Hundreds of volunteers were guiding the traffic and for the first time I saw cars actually following lanes. A thousand more such drills and we shall have better driving from the two kinds of people ‘uneducated and hence unaware’ and ‘educated and therefore follow rules in USA but conveniently break them in India’

Focus is for a camera, a machine; I De-focus

Wednesday, March 10th, 2010

Principle behind getting closer to your CRUSH: Early age tutorials

 

When I stare at a point my visual span suddenly increases. You must have done so many times knowingly and unknowingly. For instance, recall the moment in pre-high school when you had a crush on that boy/girl in your class. You sat at the desk where you would have to turn your head forty five degrees to look at him/her. But remember how smartly you would simply look at your teacher, defocus and actually look at the boy/girl without actually having to turn your head. That was a smart utilization of a skill we have. As you grew older you must have solved stereogram puzzles and that was as much of defocusing to reveal the picture behind the lines.

Let’s get into the details of what might be happening. At any moment our pupils dilate to focus on anything close and constrict to focus on anything at a distance (for those who constructed any models of pin-hole camera at school this shall be easier).

 

Let’s go back to the classroom. You are sitting at ‘Y’, your crush is ‘C’ and your teacher is ‘T’. You have had sleepless nights, pangs, a heart full of tears aching to burst out. You have done everything to feel the love but you haven’t told ‘C’ anything yet. You feel ‘C’ doesn’t even look at you. The classroom is the closest where you can look at her without her noticing. Now what do you do?

You look at your teacher because she is talking about ‘Illtutmush’ and his exploits. Suddenly she blurs out. Your pupils have dilated and a bigger picture is created on your retina. Instead of physically focusing at the teacher by controlling your pupils, now you can pick and choose from the bigger image on your retina. Now you give the job to the electronics behind your eyes. The neurons carry the information on your retina to the processing units that process only the image on your crush.

I as ‘Y’ am grown up now. As I live my life I desperately try to focus on specific things. When I focus, suddenly the information accessible reduces. My processing unit no longer has a choice. However, if I can defocus again, my span of information going in increases and my processing units have more information to work on.

Now let’s try to understand the difference in meaning in both the cases. I have two aspects to myself, physical (involving all motor movements) and non-physical (all information transfer and processing, involving neurons, memory units, etc.). Our physical units are strongly controlled by the behaviors we manifest most as humans, eg. anger, jealousy, hatred, curiosity and every behavior that we demonstrate in haste. For instance, the moment somebody that motorcyclist brushes against your side view mirror in Delhi, you give him a dirty stare, or when the car that hits you at the back, you stop, get out and scream at the top of your lungs, or the urge to thrash anybody who just abused your mother. That’s how our voluntary motors function, more as a response, the conscious choice. Surprisingly, we don’t have a choice either. Our non-physical entity has information that is too limited to churn out any alternative possibility at that point of time.

On the other hand when we defocus, suddenly we have more information, like the bigger picture at the retina. We get into the partial sub- conscious choice mode. Now we look at the same motorcyclist and give him the advantage. ‘He must be in real hurry’ or ‘He must be worried badly to distract him.’ Now instead of wasting time being angry at him, you can hasten the process by quickly getting to the crux of the issue, ‘the damage’ and work that out. You can make better suggestions as you are not ‘hung up’ about a certain conjecture. Also you are attempting to understand what you can’t see, feel or hear at the first instance, by defocusing.

Everytime we focus, we inherit a lot of characteristics about that thing or person which might only be a perception we impart. For instance a lady living in my building criticized me once for carrying my bike in the elevator. I have personified her as a vamp ever since. Everytime I look at her, all I feel is hatred; I reinforce the image.  I give wings to my imagination to justify my thought and she ends up having fangs, bloody nails, and a shared edged devil’s tail. What happens if I defocus for a while when I spot her next? Will I be able to see anything other than the devil in her?

Human ancestors prayed to Sun and heavenly bodies before any religion came into existence. How does that help in defocusing? Everytime you look at the Sun as it emerges at the horizon or with your eyes closed in the noon you are trying to establish a connection with it. Everytime you look at the moon you inherit the tendency of being that soft and comfortable self cuddling in the night. You suddenly get transformed into the image you have, even if it’s momentary. This also means that you will certainly fail to notice the moon if you are going out on a murder mission.

What is the difference? Sun is harsh, hot and it burns. Unless you defocus you can’t get to what you like about it. For the same reason then Indians like the Sun much better in Winters than in the Summers, the Sun however has never changed. This is because I judge and classify the existence of the Sun with my respose system. The moment I defocus, I will end up liking the Sun as much in Summers as I do in the Winters.

The next step to defocusing with the Sun is being like the Sun beyond the heat and light, the strengths that I appreciate and things that I want to emulate. What does defocusing on the Sun bring me to then? The cognizance of the Solar System that it keeps warm and together with the gravity, as the central hinge; the first realization of the galaxy being a small speck in the universe. Now Copernicus, Newton, Aristortle, Einstein, they all defocused to understand the universe and her principles. The first man who suggested the existence of a galaxy won’t have been able to do so unless he had gone beyond the obvious response system. The non-physical entity in Newton played a major role in dissecting the defocused phenomenon.

As the first instinctive lessons some animals learn fright and flight. Lion cubs know how to be silent and motionless in bushes, responding only to their mother’s calls. Human babies on the other hand cry harder to demonstrate hunger, discomfort and need. All animals including human beings use accessible response system to survive. As we grow the ‘cry’ transforms into other acceptable mechanisms that work, still an active response system. We find it difficult to hold our responsive emotions with our loved ones and in the society unless we are barred from demonstrations. Some people can defy laws. At work place where defying can cost you your job, the responsive emotions get transformed into stress. When it’s too stressful we end up making some hasty decisions.

Everyday instances bring us as many reasons for pain and agony, as for happiness. Our ‘munis’ and ‘rishis’ said that to be detached from the daily misgivings is to free ourselves from our emotional bondage. In other words when we issue the pink slip to our response system in our waking stat, we stop coloring the information intake. We are not much different from the bull that charges at ‘red’ repeatedly. The only difference is that we are the ‘Bull’ and the ‘Matador’ and the ‘Red’.

‘Match Point’, a movie Woody Allen directed in 2005 revolves around Chris, who just falls short of the fame dreamed about as a tennis star and marries his best friend’s rich sister. He then falls for his now brother in law’s fiancé and murders her when she gets pregnant with him. There were two turning points so far. First being Chris’ focus on wealth and then the unwanted pregnancy with another woman. Both situations were hard facts in his life and perhaps the only choices he had. But, had he defocused, he would have had more options that he might have found viable.

During my high altitude trekking and expeditions, many a times I have felt as if my mind has stopped thinking. Once I faced delusions while sleeping and felt extremely claustrophobic.  I woke up, distraught, only realizing that I didn’t have a choice other than going back to sleep and feeling claustrophobic. It was -40 outside my tent. Movement meant losing a whole lot of heat that I had generated in my last hour of sleep. The mind receives a whole lot of deceptive information for change of pressure and lack of oxygen. It takes a while to get used to extreme circumstances. The extremes are simulated in real life when we seem to run out of choices. At 21,000 ft you know you are stuck in a blizzard. The only escape is your survival skills. At 1000 ft we experience blizzards that challenge our survival as well. In other words, everytime we experience a blizzard we take it as a challenge to our survival. Our focus gets narrowed, relying entirely on our response system. A seasoned mountaineer knows what not to do at such an altitude. Our panic system loves to take charge. It has off the shelf answers to everything. Over the centuries it has learnt that health is directly proportional to symbolic power, as in wealth, status, etc. So our focus system has narrowed down to the same, like Chris in ‘Match Point’.

The last forty years however has seen a growing band of minorities rebel against the narrowing of choices. They have broken out from the imposed patterns to search for the connection that seemed to be lost. A small proportion of old and an increasing number of the young are not ready to lose their placenta, the accessible connection with meta-life, the first hope to beat the response mechanism, the only window to defocusing the chimera.

What’s life in television? A detailed focused recording.

What’s tele-vision in life? Defocused Possibilities.

 

 

 

Cooking Controversy- backstage

Tuesday, March 2nd, 2010

What a break!!! A Taslima article kills two in Karnataka; violence around three different locales in the state.  Can somebody find out who interpreted the article to the two who died?  Did they start to die or was that an unforeseen accident.

Taslima breathes controversy, is it? Poor soul, does she hate controversy now? I read a comment on the TOI article (online) where the reader mentioned Taslima’s intentions to get into politics and the only thing I imagined next is a hot pan. To handle a hot pan you either hold it by the plastic handle, or something else that won’t burn your hands. Taslima is a hot pan without a handle and in India we haven’t invented that ‘something else’ to hold her yet amidst the Hindu Muslim lethargy. Her handle could have been a family lineage, or a strong political affiliation, and she has neither. What ever she says or even notions, even if it’s a wink, there are factions that will pick it up and play ‘party time’.

She is simply not allowed to speak or show up. Even if a few people came to know that she picked up a pair of black bras with blue cusps, there will be a blast somewhere in UP and two more innocent souls will die. It must be such a disgrace for ‘Yamdoot’, I wonder what excuses he makes everytime.  

The funny part is that Taslima isn’t allowed to write either. Why? If something like Quran can be interpreted in meanings that are discordant, Taslima is only contemporary. She whacks a fly in her text and there are protest marches all over. Factions clash with the argument and the final question that she is asked is ‘Did the character in your novel whack the fly with the Quran he held in his hands?’ If she says ‘yes’ black flags are seen all over, if she says ‘no’ the black flags still march this time to the CM’s office. And if she says ‘the reader is free to interpret’, the twentieth ‘fatwa’ is slammed on her face.

What if she shuns public appearance and presence altogether? Still doesn’t work, does it? She has sent out too many thoughts already that are being interpreted with variations, like ‘Sanjeev Kapoor’s’ fifty different recipes using the same ingredients.

Some more people who have been baffled by interpretations:

Hussain, the man whose strokes are curves: the old bones better stay still for god knows when they might dislodge with hooting surprises from the Hindu Extremists. M.F. Hussain has been so consistently takes by surprises and interpretations beyond his imagination that he conceded to the artists in all Indians and decided that he needs to sit in rank. Qatar sounded a better than ‘his highness, Indians’ and moreover the trees look the same there.

Mohammed, still looking for Peace: Though long dead, the religious doctors don’t fall short on testing his knee jerks with the small steel hammer.

Osho, who made it big in the newspapers with the nudists: Finally a martyr, but was gored for more than a decade.

Salman Rushdie, the naughty boy who watched his mom: I wonder how his statement on the existence of ‘Jodhabai’ went unnoticed. But he has had other unintended achievements that cut through some dogmatic parlance around the neighborhood.

Thakre, wears controversy around his torso: He knows extremism is dying out. But that’s certainly not going to stop him from belly dancing with the ‘controversy words in shining metal’ around his torso. One ‘thumka’ is enough in a few months….and India knows that his ‘one thumka’ rattles the country around, small birds fly for their lives, the show birds sit clipped. 

But how could a Business House survive the Bengal onslaught? …IFB

Tuesday, February 16th, 2010

Until a few days back I wasn’t aware that IFB had something to do with late Jyoti Basu. Though he bears the same family name, I don’t have any connections with him. I am certainly aware of a few under carpet secrets that must never be swept. How? During one of my expeditions I met a huge fellow who had quit as one of Jyoti Basu’s body guards. He shared some stories with me upon a few reassurances that I shall never mention his name. People do blurt under the influence of alcohol, however huge one is. He was also trained as a commando so I learnt about a lot of secret sewages and practice tunnels…could only imagine. He could do things none of us could even attempt, though I tried. It had taken him years to get there. We are not here to open the dead man’s trunk any ways but to talk a bit more about IFB. 

IFB stands for Indian Fine Blanks (for those who didn’t know and even I didn’t). Initially it started as a manufacturer of tools in collaboration with a Swiss firm in 1974 and later diversified into appliances as well. It was promoted by an Engineer, Mr. Bijon Nag leading us to the most important question: How were Mr. Bijon Nag and Jyoti Basu affiliated? 

Mr. Bijon Nag returned from Europe after an education in Engineering and working there for a considerable period of time. He took over as the chairman of the IFB group in 1997, taking the baton over from Mr. Amal Chakraborti.  In 1999 along with Amitabh Bachchan’s ABCL, IFB also featured as one of the largest defaulters in India, owing 9 Crores.  Jyoti Basu also defaulted on 6.28 Crores as the Chairman of Sports and Stadium. 1

Incidentally Bijon Nag  and Jyoti Basu are relatives as well…their wives are sisters. Nag refused Basu’s multiple requests for setting up operations in West Bengal. He made it clear to his last words that he didn’t want to set up operations just to be mooted by red flags and swept by local movements. He kept himself away from West Bengal and set up operations in Bangalore and Madras. He used a lot of foreign investment with Swiss collaboration and successfully diversified out.

So how did Jyoti Basu’s kin ended up being a successful businessman? Simply by staying away from Bengal. He has been heard saying that he is a thoroughbred businessman and for him everything else is immaterial. IFB raised itself over his foundations in Marketing. This day IFB has innumerable collaborations starting right from ITC to some brewery corporations. Some of their products are exclusive for export. IFB has no irregularities to its name and has been able to stay clean, except ofcourse a bit of poor customer service that I am facing with my Microwave that’s been waiting for a part replacement since the last three weeks. IFB seems to have a strong Customer Service in the South, sitting at Calcutta, but elsewhere the proficiency is questionable. Okhla (Delhi) office definitely is questionable.

I have heard a lot of Bengalis mistrust IFB for the association it has with Jyoti Basu. IFB has tried very hard to keep names away from the corporation. How many people here have heard of IFB but not Bijon Das?…raise your hands… How many thought IFB is a multi-national?…raise your hands…

A strong brand whose image has been managed very well, I personally need to do more research on the successful and indigenous brand IFB. I will share more information as and when it comes.

 

Reference:

1.       Indian Express, Monday Jan 3, 2000

2.      Basu family sources 

On your toes, Lights,Action, ALL DANCE!!!

Tuesday, February 9th, 2010

The Mars Reporter: Earth Edition, News from India.

India has a lot of people on her toes, a few toy with their toes, what’s left of their feet is mere toes. A few are on toes cause of being towed by the toy toes. Who else other than our Sena chief, Sir Thackeray, the dancing dandy who moves from one toe to another and the entire India is off balance…even the best of dancers from the movie DON (which blasted the box office at Mars) are struggling to save a fall.

 Dancing apart people are finding it difficult even to stand upright. A host of people (commoners) hushing and tip toeing just to disappear from the mad rush and prepare themselves better for the next time and at the same time some who had been chilling on a cola chose to dance of volition. The Chairman of IIPM came out of his worn out veil and defended his friend Shahrukh who is tired of dancing. He has never danced free of cost before.And on the other side of the fence Mr. Qureshi (music and lyrics by him as well) dancing on his toes to the Pakistani crowd. Now he on toes will bring more men on toes. Toes are very contagious. And the IPL board got on its toes, but it was too heavy to be supported by the light toes. Sachin made a quick exit after a small jingle and so did Amitabh and Jaya Bachchan. After all Sir, the old man Thackeray is known to have a stamina that beats Asterix.

 

And the old man doesn’t use a stick. He is a man of honor. He prays to Goddess Natraja every morning and makes offerings to improve on his ‘jhatkas’, inspite of his failing muscles. She in turn has blessed him with toes that will never fail.

 

1. His dark glasses indicate failing eye sight and that he might not be able to see or watch out or take responsibility for his moves. (Shakira Shakira)

2. The dangling Rudraksha stands for his affiliation with the Goddess of Political Dance and the in house invention of the most terrific moves ‘The Toe Dance’ in politics.

3.  Saffron stands for bringing Ku-Klux back to life, the Indian Avatar.

4. White Beard-  To elongate his face. Artists have a long face and DIMPLE in their chins. He doesn’t have a dimple.

 

From our correspondent on Earth who currently lives incognito as Thackeray’s walking stick - ‘He uses me for things I can’t narrate’